TikTok is introducing a fresh option that enables them to reduce the quantity of artificial intelligence-produced videos appearing in their timelines. This move comes as the platform revealed that it presently contains over 1 bn AI videos.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a full-scale release. This advancement comes amid a rise in AI-generated material, spurred by emerging content generation software.
The Broader AI Trend
It has been noted that nearly a tenth of the fastest-growing content creators on a competing service exclusively feature clips produced artificially. A large amount of this output is deemed “AI slop”, a term for substandard, factory-style content that is frequently illogical or dreamlike.
Our research shows that a lot of users appreciate content created using AI tools, including computer-generated images to informative clips, and we want to offer the community the option to see more or less of that, according to their own choices,” said a platform representative.
AI on the Platform
The service announced that there are presently over a billion videos on its app tagged as AI-generated. Collectively, over 100 mn pieces of content are submitted to the app daily, making clips made by AI a limited portion of its overall inventory.
User Control Features
Members will be in a position to limit or boost the amount of AI-generated videos they view by using the content preference option in the platform and choosing the AI content topic. Additional categories that can already be adjusted under the tool cover news, style, beauty, and movement.
AI Disclosure Rules
Its rules oblige content makers to identify “realistic” AI-made content, and it bans harmful deepfakes of public figures or emergencies. Any realistic AI-generated clip that is without a tag can be taken down under its community policies.
In addition, the app will from now on add an “AI-made” watermark to content produced via its own AI tools, or flagged by an collaborative effort for spotting artificial media. This measure is intended to help prevent users from seeking to circumvent the tagging system.
Educational Initiatives
TikTok is also establishing a $2m educational fund for professionals and groups to develop educational content about responsible artificial intelligence. This project will support charitable organizations focused on training computer science.
Platform Protection
TikTok has supported its moderation strategy, following debate over proposals to lay off hundreds of safety staff in Britain. It is planning to reduce a significant number of roles in its content moderation department in its British office, with trade unions and internet security professionals raising concerns that people are being substituted by machine-led review.
A senior executive clarified that people-led review would remain essential, but AI can safeguard staff by filtering out the most distressing content prior to it is viewed by humans. TikTok reported a 76% decrease in explicit and harmful content reviewed by content reviewers over the past year due to reliance on its AI tools.
We believe it is crucial to integrate people and machines to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we further consider it’s very important to limit contact with dangerous material as swiftly, which is where a extensive automated help is proving valuable operate efficiently.”
